SEO That Works
SEO Services That Have Real Impact On Your Bottom Line
Efficiently Implemented SEO Campaigns For Maximum Results
How Our ‘SEO Framework’ Works For You
In order to deliver a truly effective SEO offering, a provider needs to have proven ‘processes’ in place in order to be super efficient. We run SEO compaigns through a process that is proven. This way we can be efficent, productive and highly successful. You can see our 4 step process below and see how we work right throught from analysis to promotion.
1. Initial Data Analysis
As a data driven agency we understand the importance of delving straight into analysis of your current statistics. We extract data from Google Search Console and Analytics as well as a few third party tools and place the results in a report. We will present this report to you with an explanation of our findings..
2. Onboarding Questions
As a business owner, you know your business better than anyone. We use our onboarding questions to help our team understand your business, website and customers.
3. Industry Research
We use a whole host of different tools including Ahrefs, SEMrush and BuzzSumo in order to analyse the market to see no only what is working, but also what is not! We use this data in order to create your own personalised SEO strategy.
4. First Conference Call
When you come onboard with us, we like to keep you in the loop. All of the above steps will be completed in the first week of your campaign. We arrange a conference call with you and our team to go over the data and review our findings before we create your strategy.
1. Technical SEO Audit
Google loves websites which tick all the boxes of their Webmaster Guidelines. We conduct our highly in depth Technical SEO Audit to highlight any issues your website may have. We will then present them to you in our easy to understand report. With your approval our experts will get to work fixing any issues.
2. Website Quality Audit
When Google crawls through your website it grades hundreds of different elements to give effectively a quality score which (amongst other things) it will use to decide which websites should rank for which search terms. We use a proven process to evaluate each and every page and outline actions which we can take to improve them.
3. Keyword Research
Keyword Research is a pillar of what we do. Correctly carried out, keyword research will form the foundations of the strategy for potential customers to find you online. We find you “primary”, “secondary” and semantic keywords for every single page on your website.
4. On-Page Optimisation
Once we have completed the Keyword Research, we then create a table which outlines which pages are to target which phrases. We then detail all the changes to be made and once we have your approval our experts will then make the changes necessary to draw in the extra traffic from your new keywords.
1. Acting On Audits
Unlike many providers, we do not just run audits and expect you to have them fixed. We understand that when we are hired to do a job we take care of everything for you. Our experts will make all necessary adjustments to bring your website ‘in-line’ with our technical SEO recommendations.
2. Keyword GAP Analysis
The keyword research in the ‘improve’ phase was looking at your existing content to identify improvements. The keyword gap analysis is another data mining exercise where we look at the top players in your industry and identify their most valuable keywords. This data is collated to create a plan for new content on your website.
3. Content Matrix Creation
Once we have completed the keyword gap analysis we then sort through the keywords and identify their “searchers intent”. We then identify what part in the sales funnel these keywords fall into and use the data to create a content creation plan.
4. Building Pages With UX In Mind
User experience (UX) is vitally important in a website performing to the best of its ability. When it comes to pages with a purchase intent our group of experienced UX designers will mock up recommended layouts to best convert the arriving traffic.
1. Link Analysis
The first stage in the promotion phase is to conduct a link analysis. We look at your own backlink profile as well as that of your competitors in order to understand exactly what types of sites you require links from. We then create our prospecting list which we use for your campaign.
We use a few proven methods for our outreach. We send pitches to hundreds of different relevant sites for the prospect of receiving a link back to your website. We write well thought out pitches of value to the recipient and open active lines of communication with them.
3. Content Promotion
We actively send our team out to promote your content to target audiences. This benefits you both from a direct approach to an audience, but also as a great way to vary a link profile each time we link back to your website.
4. Working With Influencers
Where possible, we look at working with influencers. Our team takes care of the whole process from searching, pitching and negotiating with influencers in order to have them promote your website in order to increase its visibility.
Benefits of an SEO campaign with us
Search engine optimisation or SEO as it is more commonly know is not voodoo magic. However, creating a campaign which will bring you results is intricately complex. Our team are highly experienced in creating campaigns that connect with your visitors, understand their intent and encourage conversions.
We believe in being open and transparent with our clients. We pride ourselves in our systems and processes and lets be honest, we want to show off our work to you, so we do!
When you come onboard with us, we create a project plan so that you can see exactly what we are working on for your campaign. If it is a very technical task such as audits of your website then we will create a presentation for you so you can see all the issues we have identified and more importantly what we plan on doing about them.
What makes us different?
The ministry of search is built around the experience of our MD Richard Voller. Working online for over a decade he has built and sold 2 agencies. Ministry of Search returns after a few years out with a no-compete clause now expired. We do not hold back with our digital marketing efforts and you will see amazing results.
There have been plenty of snake oil salesmen in this industry in the past who took advantage and gave the industry a bad name. We look to change this. We are upfront and honest about everything and keep you informed with round the clock support and regular reporting.
On occasion, businesses like to conduct their digital marketing in-house. However, doing things wrong can be hazardous to your business. We offer training directly with your team and also through local SEO events which Ministry Of Search run periodically to train and educate businesses with industry best practices.
Here we show you some of our most Frequently Asked Questions.
If you still cant find the answer you’re looking for here then please contact us and we will answer your question asap.
How Long Does SEO Take?
SEO is not a one off task. It is a continual campaign of progressive improvement. How long before you start seeing result all depends on your target market and the competition you are up against. For instance, the works we carried out for clients in the financial market took around 12 months to get to our target levels although they started really moving the needle after about 6 months. For companies in less competitive markets you can start seeing a difference in between 1 and 3 months.
What's Your Pricing?
There is no ‘one size fits all’ for SEO campaigns which is why we do not have set priced packages. Our monthly retainer is built out from the amount of time we would be spending on your campaign. Our fees are due on a monthly basis in order to retain our services. If you would like to discuss a free quote then please contact us and we can discuss your needs. Our services offer amazing value for money when you consider that everything we do is designed ROI for you!
Will You Guarantee Top Results
This is probably the most commonly asked question. The answer is no, any person or company that says they guarantee results are lying. Of course, we work to improve your business and are relentless in doing so, but it is unethical for any business to guarantee “No1 spots” or “top rankings”.
Are There Additional Costs
We cover as much as we possibly can within our monthly retainer. We don’t like to scare clients with huge bills for hidden extras. We want you to hire us and not have to worry about extra financial commitments.
When we first start working with you we will conduct a whole host of audits on your website and industry. If there is web deveopment / design that needs to be done this would not be covered by the retainer. We do have our recommended designers but we can work with your own if you wish. We do however insist that our guidance on SEO is followed by the designers.