Content Marketing Made Easier With These Tips

Content marketing is a huge part of an overall digital marketing strategy. It is a very large part of driving consumer engagement and being able to attract the attention of your potential audience. The downside to this is that now there are a lot of other companies jumping on the bandwagon. Because of this we need to work harder to stand out among the crowd. What marketers need to remember is that they should not be creating content just for the sake of content. Your content needs to be better than good because you need to aim to be leaders in your field rather than just following the flock.

Get Ahead With Content Marketing

Top Tips For Content Marketers

There is of course a difference between B2C and B2B marketing but I’m pretty sure that the incident tips below you will find useful in either scenario.

  • Remember that the best kind of marketing is when the customer doesn’t actually feel like they’re being sold too.Your content needs to hold value to the potential audience. You want to make sure that you’re gently guiding your customers in the direction of a sale rather than ‘telling them’ to buy.

 

  • Do not create thin content. You want to aim for your work to be in the thousand plus words category. However it is quite important to remember that you should never be waffling. By this I mean do not push for the thousand words just for the sake of it. If you can get your message across clearly and efficiently in 600 words then so be it.

 

  • It is essential to create buyer personas before you build your content. Building personas is the only way that your research will truly be properly targeted. It will give you the best idea of what your target market is really looking for. The content you create can then be truly tailor-made to your audience requirements.

 

  • Marketers need to be empathetic. Marketers really need to think carefully about who your target market is. For instance if you’re target market is for over 50s life insurance then consider that your target market are going to all be over 50. Because of this consider perhaps making the font slightly bigger on the website as some of these people may be visually impaired. Think what will make your audience life easier.

 

  • Make sure you blog frequently. Constantly putting valuable content up on your website will help you build your audience and gain a loyal following.I don’t personally believe that there is a magic number however set yourself a schedule and stick to it. Whether that be daily, every three days or weekly just make sure that you are able to commit to that. Personally I would recommend that you never go below fortnightly blog posts.

 

  • Share your own content to your followers. Make sure that your website is using some sort plug-in that enables you to have easily visible social sharing buttons. Sharing your content on social media is extremely important. Sharing increases the chances of your content being re-shared by industry influencers. Hence the tip before about ensuring the content is always of a market leading quality.

 

  • Utilise ads on the social media networks to seriously amplify the audience for your content. With the correct targeting £10-£15 can go a very long way for brand building. Never underestimate the power of brand building through Social Media channels.

 

  • Use content syndication where possible. Your content is then pushed to a brand-new audience that may never have heard of you before. This can also help drive referral traffic to your website.

 

  • Make sure you have a content strategy in place from the outset. By having a documented strategy in place you can remain a lot more focused on your targets.

 

  • Try and include your influencers in your content. Reference their previous work by linking back to them. Once you have posted your content reach out to them via social media or email. Eventually your influences will get a feel for the type of person you are and will take you and your content more seriously. Warning: Do not be too intense, keep it respectful and at a distance or they will soon get annoyed by it.

 

  • Make sure you employ the basics rules of Conversion Rate Optimisation. Take into account everything from visuals, well thought out headings and the well placed call to action.
  • Do not just write about trending topics. You want your content to have longevity, make sure it is going to provide value for some time to come. Of course write about trending topics where it is relevant, but don’t focus all your content just on trends.

I have found that by sticking to these tips has helped many clients get a good foothold in front of their target audiences. The top priority I would say above everything else is rule 1. Don’t actively sell using your content but provide great value. Stick with that and you won’t go far wrong.

RCS Is The Future Of Online Marketing – But What Is #RCS

As this is the first SEO related post here at Ameva Digital then I thought I would write something that I am extremely passionate about, and have been for some years. As a premise I will tell you that RCS is all about doing real things for the real world rather than just to satisfy and in some respects manipulate the search engines.

So What Exactly Is RCS?

RCS is a phrase that was penned by the great Wil Reynolds of Seer Interactive from Philadelphia (and San Diego). I first heard Wil give a presentation about RCS in the 2012 MozCon. It simply stands for Real Company Sh*t. Ok there will always be some that get offended by that but its how I first heard it and it has stuck in my head ever since. I could change the wording to ‘Stuff’ but I am ex-forces and have a mouth like a sailor so I am afraid I will refer to it in all its original glory.

So lets get down to business and enlighten you to what RCS is, and how using it will change the way you think about digital marketing. It is exactly how we do business here and I believe that every digital marketing agency worth their salt should be doing RCS and after you have finished reading this then I think you will agree.

Lets Start At The Beginning

Back in the late nineties and well into the noughties digital marketing was, in the grand scheme of things in its infancy. Smaller companies were starting to venture out and take an online presence. However, real world marketing, such as adverts in newspapers, magazines, yellow pages, radio adverts and for the larger companies that could afford it TV advertising were the mainstay of marketing.

Back then search engine algorithms were easy to work out and by making a few changes to a website and employing certain link building techniques could in the grand scheme of things get you to the top of the results pages with relative ease.

This was a good and bad thing for SEO companies around the world. The good side of it was that companies were jumping on the digital bandwagon and SEO companies were doing very well helping customers get to the top of the search pages. The bad news was these methods were Fake Company Sh*t, which means they were done with the sole intention of manipulating the search engines, whether or not their website was really the best match for the search query.

Fast Forward To Today (2016)

Over the past years Google have been working to improve their algorithm to show far more relevant results than they would of done a decade ago. At the same time their webspam team have been working on detecting spammy methods and after the release of several big hitting algorithm updates (mainly Penguin & Panda) ultimately spammy methods of ranking websites either no longer work or hold no longevity at all.

This was the bad news for those SEO agencies that used those methods. Their clients sites simply got dropped from the Google index, this created a lot of bad press for SEO in the business world and sadly it also meant those of us who did things right still got tarred with the same brush. Link removal was an industry buzz word for a few years while many companies fought hard to repair their bad back link profiles.

Where We Are Now

What we fight for is to get people to understand that SEO is not about simply getting you to the No1 position but actually about getting you quantified traffic and help the company get a real financial ROI. Of course getting high rankings for well searched for keywords and phrases does bring in valuable traffic. However, what needs to be remembered is that ensuring websites have the correct title tags, keyword density inbound / outbound links is Fake Company Sh*t. Doing theses things will not bring you ROI.

As digital marketers we need to do RCS to add actual value to a brand.

Building Digital Assets

Digital Assets are what it’s all about. Think of them as the building blocks to a healthy digital presence. With digital assets you can showcase your business in a fantastic light. When you have these assets then you become admired by your peers and remembered by your potential customers.

But What Are Digital Assets

Real Company ShitDigital Assets are something your brand owns that provides value to its audience. An asset can take the shape of almost anything. Whether it be the written word, a video, an infographic or even an interactive JQuery website.

As a search marketing company one would think that we would be wanting to build “link bait” which would be designed solely with the intention of getting backlinks to a website. While backlinks are still a major ranking factor they are not “Real”. By this, I mean we cannot gauge an ROI of a link. Being helpful to a visitor, giving them the answer they are looking for, fascinating them and impressing your brand on their mind is RCS with a digital flavour.

When we build an asset it is built with the audience in mind. If it gives the information that the viewer is looking for, in a memorable manner then that is what it is built for. Indeed backlinks do come from these which help the overall SEO strategy, however we don’t build things unless they are going to be of value to an audience and we certainly don’t build them with the sole intention of obtaining backlinks.

There are some fantastic examples of digital assets available. I will use Seers’ example which has been built as a proof of concept. The thought process behind it was to show people exactly how some of the worlds best known Tech startups make (or lose) money. You can view the RCS Example by following the link.

Now the just look at the impact that it has had.  Below is a quick snapshot of some link metrics to the website.

Linking Proof

 

There was a fault calling in Twitter and Google +1 metrics, however I would expect they are extremely high much like the Facebook shares. It is not nessasarily the amount of links, but it is who has picked up on it and referred to it in their publications. For instance just a quick glance and you can see the likes of Mashable, Wired and Lifehacker have all written about, embedded and linked back to Seer.

What this is proof of is that you can build something amazing (and actually the programming that goes into making something like that is quite incredible), people found it extremely useful (the whole idea) and at the same time Seer has had its brand name appear throughout some of the biggest online publications in the world and gained high authority backlinks back to their website.

As mentioned before, building links does not have to be the reason for building digital assets. What should be seen as important is helping out the target audience. What happens with links and mentions is simply a nice byproduct. But conversely, if it does not answer the question or is a terrible user experience then you can spend a lot of money and achieve very little. The gold is in the detail and fine tuning.

It is my belief that doing RCS is the future of digital marketing. While traditional methods work still, the potency of such methods is waning and Google will give credit to those building digital assets that provide answers and value to the audience will see a much higher ROI than those that don’t.

If you want to find out how we can help your business get a powerful foothold on the digital landscape then get in touch and we can have a chat over a coffee.

 

 

 

What You Can Expect From Ameva Digital

Thanks for stopping by. I am going to use this post to let you all know what you can expect from us here at Ameva Digital. First of all I will explain that we are big believers of changing the way that SEO is perceived and executed. For too long companies have been focusing solely on gaining rankings rather than actually help the clients gain more business. We will be sharing our knowledge with you through frequent blog posts and coming very shortly via video. Of course we would love for you to come onboard with us but we fully understand that you may just be wanting to top up your knowledge base. Well hopefully we can help with that.

We will soon be starting to run events locally in and around the Hampshire area, these are great for picking up great ideas, networking and simply having a bit of fun with other business people. If you would like to speak at one of these events then by all means Contact Us with a pitch and we will see if we can work you into a schedule. Locations will vary but generally they will be in Portsmouth, Fareham, Southampton and from Spring 2017 we will start holding some events in London.

If you are looking to hire an SEO agency then we would be glad to hear from you. We will be bringing only the highest quality services to the table. We have a strong belief that every business should be making the most out of the internet to enhance there trade. We think of our services in a much larger light that just getting a few links here and there with the hope of getting a few rankings, we look at ways that we can get people talking about your brand, engage with them and then keep your brand in their minds thereafter. All it takes is a little creative thinking.

Well that was just a quick introduction to us here at Ameva Digital, I hope that we get to meet many of you over the coming months and years. Don’t forget to enter your email address to get notified when we make a new blog post.

 

 

 

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